(See my biography page for more information).


Publications:
Curriculum to Prepare for 21st Century Marketing Learners

In this paper we review the 21st century skills needed by Hong Kong marketing graduates, and discuss curriculum design and teaching strategies for meeting the challenges in the dynamic markets.

Article: Print

$US10.00

Published online: April 25, 2014

$US5.00
Emerging Trend in Educating Future Young Marketers: "Like or Unlike"

This paper attempts to investigate whether embedding technology like Facebook in tertiary education facilitates business students to learn better and enable them to achieve the learning outcomes of ICT literacy.

Article: Print

$US10.00

Published online: October 30, 2014

$US5.00
The Purpose of Flip and FIT in Marketing Programs: Wrapping Flipped Classroom or MOOC in teaching

This paper explores young marketing student enrichment experiences within small budgets, the flipped-classroom concept, and mass open online courses (MOOCs) using strengths, weaknesses, opportunities, and threats (SWOT) analysis.

Article: Print

$US10.00

Published online: June 24, 2015

$US5.00
Practicing Decision Making: Using Flowcharts with Twenty-First-Century Marketers

This article reports on a case study of ninety students studying service marketing during their final year at a college in Hong Kong.

Article: Print

$US10.00

Published online: March 29, 2017

$US5.00